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Lessons from Bi-Rite: How to forge relationships with local retailers

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You've got a few festivals under your belt, farmers' market patrons are hip to your product, and your friends and family are spreading the word like gospel. Now's the time to jump into the retail game, but where to begin? Liz Martinez, director of operations at San Francisco's Bi-Rite family of independent retail outlets, walks you through the dos and don'ts of courting an indie retailer.